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Viviana Pastore — Fashion Designer Portfolio

A portfolio website for a Barcelona-based fashion designer who needed a professional online presence to showcase her work with brands like Mango and Boglioli — and land her next role.

Framer Web Design Portfolio Strategy
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Viviana Pastore portfolio

The Challenge

Viviana Pastore is a fashion professional based in Barcelona with experience at brands like Mango, Boglioli, and Holy Fashion Group. She specializes in trend forecasting, capsule collection development, and material research.

Despite her solid background, Viviana had no portfolio website — making it harder to stand out when applying for new roles or freelance projects.

Key challenges included

Objective

Design and build a multi-page portfolio in Framer that would feel minimal and polished — giving Viviana a professional home to showcase her projects, skills, and availability for work.

Viviana Pastore site overview

Design Approach

The design direction leaned into clean typography, generous whitespace, and a muted color palette that lets Viviana's project imagery take center stage. The layout draws from editorial design — structured yet elegant, with intentional pacing between text and visuals.

Each project page features large-format imagery with concise descriptions, allowing recruiters to quickly scan her work while getting a clear sense of her design process — from trend research and moodboards to final collection pieces.

Viviana Pastore

The Build

The site was built entirely in Framer, which gave Viviana a platform she could update herself as new projects come in. The multi-page structure includes a homepage with a strong introduction, an about page with her background and skills, a projects section with individual case studies, and a contact page.

Responsive design was a priority — the site works cleanly across desktop, tablet, and mobile — and the build was completed and live within a short turnaround to meet her timeline for an active job search.

Viviana Pastore
Viviana Pastore

The Result

Shortly after the site went live, Viviana used it as part of her applications and landed a new role. The portfolio gave her a credible, professional presence that matched the quality of her work — and made it easy for hiring managers to see her value at a glance.

She got the job.

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