A full product redesign — from brand identity to payment flow — built to increase user confidence and drive conversions.
People search tools operate in a space where trust is everything. Users are entering personal information and making purchases based on the credibility the interface communicates.
The existing Kiwi site lacked visual polish and clear hierarchy, which created hesitation at key conversion points — especially the payment flow. The brand felt outdated, and the user journey had too much friction between search and purchase.
Redesign Kiwi's full digital presence to improve conversion rates and user confidence. The scope covered:
The redesign delivered a complete product ecosystem — cohesive, conversion-focused, and built to scale.
A detailed audit of the existing site mapped every page, identified drop-off points, and flagged where the visual language undermined trust. From there, a clean design system was built around Kiwi's blue and green palette.
The redesign gave Kiwi a cohesive, trustworthy brand presence across every touchpoint — from the first search to the post-purchase dashboard.
The new design system brought visual consistency to a product that previously felt fragmented, and the simplified funnel architecture removed unnecessary steps between search and purchase.
By treating every screen as a conversion opportunity and designing for user confidence at each stage, the redesign positioned Kiwi to compete credibly in a crowded market where trust is the primary differentiator.